Websites · Marketing · UI/UX

Flux Commerce

A 12,000-SKU storefront rebuilt around search behaviour instead of catalogue structure.

natpix.studio

Challenge

Mobile conversion sat at 0.7%. Product discovery required knowing the internal category names.

Reorganise around intent clusters pulled from twelve months of on-site search and Search Console data.

A filter-first mobile layout with sticky refinement and product cards that answer the three questions buyers ask.

Edge-rendered catalogue, faceted search, and a checkout trimmed from six steps to two.

Migrated with a full redirect map; zero ranking loss in week one.

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