studio · est. 2018 · 24 people

Design without technology is decoration.

natpix is a multidisciplinary studio. Designers, engineers, marketers and game makers in the same room, working on the same problem, arguing productively. We take on fewer projects than we're asked to, and we stay long enough to see the numbers.

Start a project →See the work

+178%

best recorded conversion lift

1.2M

game installs

-42%

average acquisition cost

120K

monthly active users served

principles

How we think.

Four rules we apply before anyone opens a canvas or an editor.

Evidence before taste

We look at analytics, tickets and recordings before we open a canvas. Taste decides the how, evidence decides the what.

One opinion per project

Three directions get explored, two get killed on purpose. Committees produce averages; we'd rather be right or wrong clearly.

Ship to learn

A staging URL from day three. Real content, real devices, real feedback long before a launch date is discussed.

Leave it maintainable

Tokens, tests and documentation are part of the deliverable. If your team can't change it without us, we failed.

people

Who you work with.

Small senior team. No layer of account managers between you and the makers.

Ines Marchetti

Managing Partner

Ex-consultancy. Reads contracts for fun.

Strategy
Scope
Clients

Currently obsessed with Pricing models that don't punish good work.

Rhea Kapoor

Creative Director

Type first, everything else second.

Art direction
Type
Systems

Currently obsessed with Variable fonts on slow connections.

Priya Nathan

Engineering Director

Believes boring infrastructure is a feature.

Architecture
Performance
DX

Currently obsessed with Cutting build times in half. Again.

Sam Oduya

Head of Intelligence

Builds agents with very short leashes.

Agents
Automation
Evals

Currently obsessed with Evaluation harnesses nobody wants to write.

Leo Barros

Game Director

Playtests everything, including the website.

Mechanics
Playtesting
3D

Currently obsessed with Tutorials that take under ninety seconds.

Dan Whitlock

Growth Lead

Will ask to see your support inbox.

Acquisition
CRO
Analytics

Currently obsessed with Support inboxes as a research method.

history

Eight years, roughly.

A studio that grew a discipline at a time, never all at once.

2018
Two people, one contract
Founded around a single hospitality rebrand that turned into a booking platform.
2020
Engineering practice
Design stopped handing files over the wall. We started shipping the thing we drew.
2022
First game shipped
Arcadia proved that play mechanics belong in products, not only in stores.
2024
Intelligence team
Agents, automation and evaluation added as a discipline with its own rules.
2026
Four categories, one studio
Twenty-five capabilities reorganised around how clients actually buy.

rituals

How the week runs.

Monday teardown
Forty minutes pulling apart something we shipped, or somebody else did.
Friday playtest
Everything gets played, including the website. Newest hire drives.
Written decisions
Every significant choice gets a paragraph and a 'what would change our mind'.
No account layer
You talk to the people who design and build the work. Always.

engagement