process
Think. Make. Grow.
Three phases on the homepage. Eight steps in practice. Every one of them has a deliverable you can hold.
01
Understand
Interviews, analytics, support tickets and a competitor audit focused on flows.
- Stakeholder map
- Analytics teardown
- Problem statement
02
Define
One metric, one constraint, one opinion. Written down and agreed in a room.
- Success metrics
- Scope
- Risk register
03
Explore
Three directions, deliberately far apart. Two of them get killed on purpose.
- Concept territories
- Moodboards
- Route recommendation
04
Design
Flows, wireframes, interface, motion and a token-first design system.
- Design system
- Key screens
- Prototype
05
Build
Engineering in two-week increments with a staging URL from day three.
- Staging environment
- Component library
- Test suite
06
Launch
Migration plan, redirects, monitoring, and a person awake for the first 48 hours.
- Launch runbook
- Redirect map
- Monitoring
07
Measure
Instrumented against the number we agreed in step two. No vanity dashboards.
- Analytics build
- Reporting
- Baseline review
08
Improve
A standing experiment backlog, prioritised by evidence rather than opinion.
- Experiment backlog
- Quarterly roadmap
- Optimisation sprints