Games · Branding
Arcadia
A hand-painted puzzle-platformer about rebuilding a city one bridge at a time.
- Client
- Arcadia Studio
- Industry
- Gaming
- Year
- 2024
- Services
- Game Design, Art Direction, Unity Development, Launch Campaign
SCORE 12 480press start
Challenge
A small studio with a beautiful prototype, no loop, and a launch window six months away.
Strategy
Cut the feature list in half, deepen one mechanic, and design the marketing around a single readable image.
Design direction
Painted parallax layers, a restrained four-colour palette per world and diegetic UI.
Build
Unity, custom level tooling so designers ship without engineers, 60fps on five-year-old hardware.
Launch
Wishlist campaign, playable demo, creator seeding — no paid media until week three.
Next project
Mira Living →