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Branding · Print · Advertising

Mira Living

An identity for a residential developer that wanted to stop looking like every other residential developer.

Client
Mira Living
Industry
Real Estate
Year
2024
Services
Brand Identity, Print Artwork, Campaign, Signage
natpixMira
natpixLiving
natpix2024

Challenge

Nine developments, nine visual languages, and sales collateral produced by whoever was free.

Strategy

One master brand, a modular artwork system, and templates the sales team can't break.

Design direction

A confident serif-grotesk pairing, architectural line drawings and a warm neutral palette.

Build

InDesign and Figma template libraries plus a signage specification for site hoardings.

Launch

Deployed across two launches, hoardings, brochures and paid social in one quarter.

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