OrbitPay

01 — Challenge

Merchants abandoned onboarding at 61% because the console spoke banking, not business. Settlement questions dominated support.

02 — Strategy

We rewrote the information hierarchy around one question: where is my money right now? Everything else moved a level down.

03 — Design

A dense but breathable dashboard grid, monospace numerals, and a settlement clock that shows funds moving in real time.

04 — Build

TypeScript, streaming ledger updates over websockets, and a permissions model that survives multi-outlet franchises.

05 — Launch

Shipped as an opt-in beta to 400 merchants, then defaulted on after two weeks of clean telemetry.