Flux · Retail · 2024
Flux Commerce
A 12,000-SKU storefront rebuilt around search behaviour instead of catalogue structure.
+118%
mobile conversion
+214%
non-brand organic clicks
-29%
checkout abandonment
01 — Challenge
Mobile conversion sat at 0.7%. Product discovery required knowing the internal category names.
02 — Strategy
Reorganise around intent clusters pulled from twelve months of on-site search and Search Console data.
03 — Design
A filter-first mobile layout with sticky refinement and product cards that answer the three questions buyers ask.
04 — Build
Edge-rendered catalogue, faceted search, and a checkout trimmed from six steps to two.
05 — Launch
Migrated with a full redirect map; zero ranking loss in week one.