Aster Hotels & Residences · Hospitality · 2024
Aster Hotels
Eleven properties, one voice, and a direct booking engine that finally out-converts the OTAs.
+64%
direct bookings
-17%
commission paid
1.1s
largest contentful paint
01 — Challenge
78% of bookings came through third-party platforms at a 17% commission. Each property had its own microsite and its own logo.
02 — Strategy
One brand system with per-property accents, and a booking flow that gives away something the OTAs can't: the actual room.
03 — Design
Editorial typography, full-bleed photography and a room selector that behaves like a look-book instead of a dropdown.
04 — Build
Headless CMS, per-property content ownership, sub-second image pipeline and multi-currency booking.
05 — Launch
Phased by property with staff training and a rate-parity campaign across paid search.