Websites · Branding · UI/UX

Aster Hotels

Eleven properties, one voice, and a direct booking engine that finally out-converts the OTAs.

natpix.studio

Challenge

78% of bookings came through third-party platforms at a 17% commission. Each property had its own microsite and its own logo.

One brand system with per-property accents, and a booking flow that gives away something the OTAs can't: the actual room.

Editorial typography, full-bleed photography and a room selector that behaves like a look-book instead of a dropdown.

Headless CMS, per-property content ownership, sub-second image pipeline and multi-currency booking.

Phased by property with staff training and a rate-parity campaign across paid search.

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