Arcadia

01 — Challenge

A small studio with a beautiful prototype, no loop, and a launch window six months away.

02 — Strategy

Cut the feature list in half, deepen one mechanic, and design the marketing around a single readable image.

03 — Design

Painted parallax layers, a restrained four-colour palette per world and diegetic UI.

04 — Build

Unity, custom level tooling so designers ship without engineers, 60fps on five-year-old hardware.

05 — Launch

Wishlist campaign, playable demo, creator seeding — no paid media until week three.