Case Studies · 10 min read
How we run a two-week discovery
The exact schedule, the artefacts, and the one meeting we refuse to skip.
Ines MarchettiManaging Partner · 21 January 2026
Takeaways
- Days one to three are interviews and evidence, nothing else.
- One metric, one constraint, one opinion by the end of week one.
- Leave with a scoped plan someone can approve, not a deck.
01
Week one: evidence
Stakeholder interviews, analytics teardown, support-ticket review and a competitor audit that focuses on flows, not screenshots.
“Two weeks is enough — provided you refuse to skip the hard meeting.”
02
Week two: commitment
We write the problem statement, propose three directions, and kill two of them in a room with the people who will pay for it.
Keep reading