Marketing · Advertising · Social
Neon Finance
A performance programme that halved cost of acquisition by fixing the creative, not the bidding.
- Client
- Neon
- Industry
- FinTech
- Year
- 2024
- Services
- Performance Marketing, Creative Strategy, Landing Pages, Lead Scoring
Challenge
Spend had tripled year on year while qualified applications stayed flat.
Strategy
Creative testing as the primary lever: twelve concepts a month, one landing page per concept.
Design direction
A stark, numbers-forward ad system that looks nothing like fintech's pastel default.
Build
Modular landing system, server-side conversion tracking and CRM-side lead scoring.
Launch
Rolled out across paid search, paid social and partner placements.
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